Diana Louie

Diana Louie

Financial Planner

The Hour

  • Ask a financial advisor anything about investing in one hour
  • No commissions, products, or sales pitch
$400one time
Next Available: Today, 5:30 PM

The Plan

  • An 8 week program to achieve a strategic plan for your financial life
  • Get an 8+ page financial plan
  • $0 due now, pay after your 1st meeting
$4,500one time
Next Available: September 2026

The Ongoing

  • Ongoing support and accountability when you need it
  • Quarterly video calls & unlimited emails
  • Annual 2 page financial checkup
$500/ month
(billed $1,500 every three months)
18/21 spots available!
Which service is right for me?

About Diana

9
years of experience
267
The Hour meetings
13
The Plan engagements
4.99
average review

Bio

I don’t just build portfolios, I also help build exits. As a former tech professional, I engineered my own financial independence by using the exact wealth-building strategies I now teach my clients. I enjoy working with those who are open to some unconventional, highly effective strategies. If personal finance feels overwhelming, I can simplify. My goal is to empower my clients. I have personal experience with many investment strategies: retirement accounts, equity comp, real estate, tax savings, HSA, 529, and transition from tech to a part-time retirement career I love. As a mom, I find great joy in helping parents because I believe true generational wealth is when adults pass down financial literacy to the next generation. I look forward to discussing opportunities available for your unique situation to help you become more confident about your financial future. Ultimately, I believe money is a tool to help us live a more purposeful and intentional life. I’d be honored to help.

I Can Help You With

401k rollover
Charitable giving
Equity compensation
Estate planning
Getting started with investing
Investing for kids
Portfolio review
Real estate
Roth conversions
Tax planning

I Enjoy Working With

Families with children
FI/RE
Healthcare professionals
LGBTQ+ Community
Pre-Retirees
Public service professionals
Retirees
Teachers & educators
Tech employees
Young couples

Personal Stuff

Bay Area, California

I'm a mom of 4; a recent college grad, jr at USC (Fight On!), high schooler & homeschooled cockapoo. When I'm not learning or teaching financial strategies, I enjoy Family Fun Friday (18+ yr tradition), taking daily walks with my husband (of 24 yrs) to reach my daily 10k step goal, and finding yummy eats near and far. Our family mission is to "be the light" to others (on Halloween and every day). I'd be honored to help make your finances brighter!

Education & Designations

Santa Clara University
Finance
Series 65
Investment Advisor License

Experience

Personal Finance Instructor
Teach how to effectively invest.
2020 – Present
Google Finance Presenter & Mentor
Help Googlers utilize financial benefits
2018 – 2025
Google Financial Benefits Manager
Led financial coaching program
2024 – 2025

Reviews

4.99 overall rating (145 reviews)
5
4
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Clients say

Reviewers consistently describe Diana as knowledgeable, thorough, and easy to talk to. She explains complex topics clearly, listens carefully, and tailors practical recommendations to each client’s goals and circumstances. Clients especially value her expertise in tax strategies, retirement planning, investing, equity compensation, and financial independence. Her thoughtful, straightforward approach helps people feel informed, confident, and empowered without pressure or judgment. Many reviewers praise her detailed follow up notes and actionable plans, and several plan to work with Diana again or recommend her to friends and coworkers.
AI-generated from the text of customer reviews.

Reviewers mention

  • Financial Planning
  • Retirement Planning
  • Financial Independence Planning
  • Early Retirement Planning
  • Tax Optimization
  • Investment Management
  • Portfolio Optimization
  • Equity Compensation
  • RSUs And ESPPs
  • Roth Strategies
  • Mega Backdoor Roth
  • Backdoor Roth
  • Knowledgeable
  • Thorough
  • Thoughtful
  • Clear Communicator
  • Patient
  • Kind
  • Compassionate
  • Approachable
  • Practical
  • Straightforward
  • Honest
  • Direct
AI-generated from the text of customer reviews.

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Great Experience!

Diana was really amazing - knowledgable and able to explain exactly where I was financially and what the plan going forward should look like. I also appreciated the thoughtful approach to understanding where I was and how I wanted to retire in a manner beyond simply money and expenses. Her approach is straightforward and smart - she was exactly who I needed for advice and planning.

Kevin W.
August 2026

Fantastic - we will continue to work with Diana!

Great conversation - Diana took our specific situation into consideration and was thoughtful about suggesting very concrete next steps. Will definitely work with her in the future!

Anonymous from California
August 2026

A True Strategist

Right away, Diana was able to really go in depth with the type of questions we had and was well prepared for the call. She had examples ready to go, visual representations, and was thorough in her explanations. We work in tech and were really struggling to understand how to take advantage of benefits employers offer. I also had other questions related to debt. She helped us come up with an exact action plan on what we needed to do to get where we needed to be. We felt great and well-equipped after our call, and plan to schedule with her again soon!

Anonymous from California
August 2026

Great first meeting

We had one meeting so far with Diana, but intend to continue our relationship after making the financial moves that she suggested. She understood our situation immediately and was very helpful in advising on things we could do now as well as getting us to see the big picture. Very frank and clear advice.

Todd B.
August 2026

Great experience

Diana was great! She took the time to review what I sent ahead of the meeting, explained everything clearly, and at a level that we could understand. She provided her rationale for everything, including trade-offs. I would definitely recommend her and plan to follow up with her.

Anonymous
August 2026

Wish we'd done this years ago!

My husband was initially skeptical when I signed up for an advisor through Nectarine, but after the call, he immediately said "I wish we'd done this sooner. Imagine if we had this conversation 5 years ago?!" We met with Diana for the 1-hour financial review to discuss tax optimization, long-term wealth building/wealth management, and blindspots in our portfolio. She was fantastic, thorough, and provided excellent feedback on opportunities for us to optimize our portfolio. We had a ton of questions, which Diana patiently answered. She also helped walk us through one of her recommendations (Mega Backdoor Roth), which my husband successfully set up on the call. I'll be setting mine up today. Diana balanced strategy and execution, provided clear and simple recommendations, and sent thoughtful notes for next steps. I was so energized I couldn't sleep, and I'm looking forward to following through with her recommendations before our next call.

Renee O.
August 2026

Diana definitely gave me a lot to think about! ...

Diana definitely gave me a lot to think about! even a week later I am still working my way through the advice

Anonymous
August 2026

Diana genuinely wants to set you up for success!

I had an excellent experience working with Diana. From the beginning, I could tell she was genuinely excited to help me become more confident and financially independent, and that she truly wanted to set me up for long-term success. She took the time to understand my full financial picture, my current financial literacy and explained everything in a way that felt clear, practical, and approachable. We covered a lot, from RSUs and retirement contributions to Roth strategies, my HSA, taxes, and investing. She always took a moment to check if I was comfortable with the strategy she was proposing before proceeding. She helped me understand not just what I could do, but why certain strategies made sense for my situation and goals. What really stood out to me was how thoughtful and invested she was. I never felt like I was getting generic financial advice or being rushed through a checklist. She was enthusiastic about helping me make the most of what I’ve built while also making sure my financial plan supports the life, travel, and experiences I want to enjoy now. Her follow-up after our meeting was incredibly thorough, with clear action items, resources, and topics for us to revisit, which made it much easier to turn our conversation into actual next steps. I left our meeting feeling much more informed, empowered, and excited about managing my finances. I’m really looking forward to continuing to work with her and would wholeheartedly recommend Diana to anyone looking for a knowledgeable, thoughtful, and genuinely caring financial coach.

Anonymous from California
August 2026

this is exactly what I was looking for. Diana i...

this is exactly what I was looking for. Diana is a great resource and well worth the money. I would encourage anybody on the fence to go ahead and go through with it.

Caylon Haggard
August 2026

Excellent

Diana was very informative, knowledgeable and helpful. I 100% recommend her.

Anonymous
August 2026

Frequently Asked Questions

You can ask anything related to investing or personal finance! We are here to help you put your money in the right places so you can reach your financial goals.

The Hour: You'll fill out a short intake form so we can learn about you and your goals for our meeting! In your Nectarine account, you can also enter your personal financial information (net worth and budget details) as well as upload files to your Secure File Vault. We also recommend that you have any necessary account login information ready.

The Plan and The Ongoing: You'll get access to a financial planning portal where you can share your numbers, link your accounts, and upload the requested documents (we'll share a list).

The Hour: Yes, you will receive an email summary with important takeaways and resources so you'll know what to do next.

The Plan: Yes, you will receive a 8+ page roadmap on your full financial picture with detailed information on the next steps. Your advisor will be available to help you implement any items.

Yes, you can reschedule or cancel up to 24 hours before your appointment. Just click the reschedule link in your confirmation email or in your Nectarine account.

Yes, the meeting can be recorded for your records and made available in your Nectarine account shortly after your meeting. You can request for the recording to be turned off at any time or message us or your advisor before your meeting to request that the recording is never turned on. You can also request for the recording to be permanently deleted at any time.

We are confident that you will have a great experience, but if it did not meet your expectations just let us know & we'll refund 100% of your money. We're trying to make you rich, not sell you junk!
The endorsements displayed on this Website have been provided by clients who have completed an engagement with an Advisor. No compensation was paid for any endorsement and the endorsements may not necessarily be representative of all Nectarine experiences.